John Carroll: 'This looks like too little too late'

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January 3, 2012, 7:17 pm
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(NECN: Jim Braude) – We watch the campaign ads so you don’t have to.

John Carroll, a professor of mass communication at Boston University, has been keeping an eye on the latest media messages. He also has a “Campaign Outsider” blog.

Braude and Carroll are reviewing several attempts to take down Mitt Romney, starting with the latest ad from a super pac.

“It’s not a bad ad,” said Carroll. “This super pac ad is funded largely by his father. I think he’s got the right angle here to try to make it a two-man race and contrast the fact that he has been pretty consistent and that Romney famously hasn’t.”

Ron Paul’s ad features a fake Mitt Romney.

“As if Ron Paul weren’t creepy enough on his own, you bring this guy out in the ad who is really creepy,” said Carroll. “This guy has a 30-second intro and then there is 12 minutes of Ron Paul messiah talk.”

At first, Newt Gingrich said he’d stay positive, then Mitt Romney hit him with an ad.

Now Gingrich has dropped the nice-guy routine. There was an exchange from “CBS This Morning” where Gingrich called Mitt Romney a liar.

“This looks like too little too late or too much too late actually. Gingrich should have been much more aggressive all along while he was being pummeled by the super pac that supports Romney,” said Carroll.

Finally, Mitt Romney is keeping the focus on President Obama.

“This is supposedly because Obama said ‘well, things could be worse,’ which is not a great bumper sticker to run for reelection on,” said Carroll. “They’ve keyed in on that.  They are going to play on that for as long as they can.”

Tags: blog, Boston University, Jim Braude, political ads, Election 2012, John Carroll, Mass Communication professor, Campaign Outsider
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