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(NECN: Jim Braude) – We watch the campaign ads so you don’t have to.
Jim Braude was joined by John Carroll, a professor of Mass Communication at Boston University and a political blogger.
They checked out the campaign ad war in South Carolina, starting with the billionaire-backed, 30-minute anti-Mitt Romney ad from a pro-Newt Gingrich super PAC.
Braude said the ad is unbelievably powerful.
“It’s brutal. It’s a total blow torching,” said Carroll. “By the way, not to get technical about it, I think he only has two homes and one summer home, one cottage. You’re talking about a state with high unemployment and low-median income, this is going to hit home. I don’t know how many people are going to watch the 28 minutes, but they are cutting it up into 30- and 60-second ads. A lot of people are going to see those and I think this is going to hit hard.”
In 1994, there was a Ted Kennedy ad that never aired. It could be fodder for the next attack.
“I think the concern that this thing all happened too soon for the liking of the Democrats. It’s going to be old news,” said Carroll.
Newt Gingrich himself is behind anther attack on Romney. The super PAC that likes Romney is behind another attack on Gingrich and Rick Santorum and Rick Perry are offering their own ads. Carroll analyzes all of that in his interview with Jim Braude.