John Carroll: 'Stephen Colbert is doing public service'

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January 19, 2012, 7:51 pm

(NECN: Jim Braude) – We watch the campaign ads so you don’t have to.

Jim Braude’s guest has been keeping an eye on the latest media messages.

John Carroll is a professor of mass communication at Boston University. He has a campaign outsider blog where you can follow him.

They reviewed several ads from super PACs and one that’s not. They started with the latest ad from Newt Gingrich’s super PAC.

“It’s very smart,” said Carroll. “It’s too long. But the strategy is a terrific strategy which is basically to position Mitt Romney as the weakest candidate to Barack Obama.”

Then there was Romney’s super PAC making a case against Barack Obama.

“This is wallpaper. There are 13 ads every half hour and this one is just going to blend in,” said Carroll.

Then Obama’s campaign responded to super PAC “billionaires.”

“It’s way too early. He needs an opponent. He doesn’t need to go out there and try to convince people how good he is,” said Carroll.

Finally, there was an ad from the super PAC for Stephen Colbert attacking super PACs.

“Stephen Colbert is doing a real public service.”

Tags: blog, Boston University, Jim Braude, political ads, John Carroll, Election 2012, Campaign Outsider, super PAC, mass comm
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