Boston Globe starts "Grant" program

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February 7, 2014, 7:56 pm
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(NECN) - There is a new initiative at the Boston Globe. It's putting more control into the hands of readers, while also putting added focus on non-profits.

Peter Doucette, Vice President of Consumer Sales and Marketing at the Globe, joined NECN to discuss this new program.

"It's called Globe Grant Program," said Doucette. "Grant" stands for Globe readers and non-profits together. The idea of the program is putting the power into the hands of the reader so they can support non-profits of their choice in a meaningful way.

Non-profits will be allotted advertising space in the Globe.

Tags: business, Boston Globe, grant, Peter Doucette
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