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(NECN) – With the tragedy of the Boston Marathon, many people immediately turned to social media, using Facebook and Twitter to get their information or to let people know what was happening.
David Gerzof Richard, Professor of Social Media and Marketing at Emerson College and President of BIGfish Communications joins NECN to talk about the power of social media and what it can accomplish.
Though there can be problems with false information, he says that it is ultimately something that will get corrected by other users.
“It’s actually reached such a critical mass that it self-polices and self-edits. So there are citizen journalists that we’re getting on Twitter and Facebook saying, ‘no, this is incorrect,’” says Richard.
For the full interview, watch the attached video.