Broadside: Attack ads in Markey, Gomez campaign

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June 17, 2013, 8:53 pm
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(NECN) - Attack ads in political campaigns have become commonplace over the years, but some of the ones being used in the Massachusetts special election for U.S. Senate are especially misleading.

John Carroll, an Assistant Professor of Mass Communications at Boston University and the author of the Campaign Outsider blog, joined Jim Braude to dissect some of the ads.

Carroll said that one ad attacking Markey tries to associate the IRS with the Democratic candidate. He describes that attempted association as disingenuous and misleading.

When looking at an ad attacking Gomez, Carroll said to focus on visual misrepresentations. When attacking Gomez's stance on retirement age, the ad shows older people when Gomez has only proposed an increase in retirement age for younger generations.

Carroll also touches on the candidates' own ads. He said that Gomez's attempt to fight some of the attack ads on his own makes him look like a less desirable candidate. Markey, meanwhile, was smart to use President Barack Obama in his ad, because Carroll said Obama is well-liked in the Bay State.

For more on the attack ads from the campaign, watch the attached video.

Tags: Jim Braude, Broadside, Ed Markey, John Carroll, gabriel gomez, U.S. Senate special election
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