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(NECN: Katelyn Tivnan) - Goblins, ghosts and other ghoulish goods: the Halloween Outlet has been supplying customers in central Massachusetts with tricks and treats for decades. This year, the Worcester store celebrates 25 years in business.
“We started out just seasonally but over the years started all year then the national and international exposure came,” says Gary Arvanigian.
The scary superstore has been featured on the travel channel and in the Wall Street Journal.
Thousands of costumes, masks and wigs line the walls of the 30,000-square-foot space but just walking into the store is an experience.
“During the season everything is running all the animatronics and it's sort of like a haunted house,” says Christine Arvanigian.
Owner Gary credits the store's success to loyal customers and creative marketing. In celebrating 25 years, they are holding a unique competition. They’re asking people to create a two to three minute trailer for a zombie movie, set inside a costume shop.
The winner will get to star in the film and will get to come and shoot the movie here at the Halloween Outlet. They will also get to use a professional make-up artist and all the crazy costumes and props they want.
The movie trailer will be judged on creativity as well as fright factor. And, just like the store itself, the goal is to have a little fun.
“I’m still a kid at heart, going to be 65 but 12 at heart,” he says. “You have to have that in this business.”