Social media reshaping the Olympics

(NECN) - Patrick Rafter of Valuecaster joined NECN Business to talk about how evolutions in technology and social media, especially Twitter - has reshaped the way an audience can experience the Olympics.

Rafter talked about how practically anyone with a phone and a twitter account can become like a journalist, and how it’s tough to restrict what people can do with their accounts.

“You can’t really control anything, if the United States Army decides that Facebook works for soldiers, the International Olympic Committee shouldn’t be placing restrains on how the athletes are sending out their Tweets or not,” said Rafter.

Rafter also talked about how this has changed the way that business is done, as people have a variety of ways to take in their Olympic news.

“I think it’s really fun to see and have the choice to be able to watch what’s going on,” said Rafter.

Watch the attached video for more.