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(NECN) – Lisa Desisto, the general manager of boston.com joins NECN Business to discuss the newly-launched Radio BDC, and online radio station for boston.com.
The station doesn't just stream music; it's a vehicle to expand the reach of the website and the Boston globe.
Desisto explains what exactly Radio BDC is.
“Our mission really is to deliver all things Boston,” said Desisto. “For the six million people who visit us every month this is a way to really provide a soundtrack for their experience on boston.com.”
Watch the attached video for more.