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(NECN: Jackie Bruno, Boston) - Apple's latest iPhones are officially on sale. Long lines and excited customers are expected Friday.
While this isn't the first big event from Apple, it is a first-of-its-kind release with two new iPhones hitting store shelves at the same time.
The line is still going strong out here. It's not as long as it was early Friday morning but it's still wrapping around the corner. People told NECN they think it’s worth it to wait for hours just to have this technology first.
That was the scene at 8:00 a.m. when the Apple store opened to a long line of devoted fans, itching to get their hands on a new iPhone 5S or 5C.
“I was excited and nervous,” said one customer who was one of the few who was able to score this 64gb gold iPhone 5S.
And that's what a lot of people told NECN they were going to get.
One woman said it’s new and pretty, but closer to noon, the gold rush had run dry.
Calvin Kattal wanted the gold one, too, but they ran out of it so he was taking what the Apple store had left.
The other options are a white or space grey 5S. All those models come with a faster processor, an upgraded camera and a fingerprint scanner, which means you can unlock your phone with a simple touch.
“I think unlocking it without a passcode will save me a lot of time,” said one man in line.
If color is your priority, the 5C is cheaper and comes in a rainbow of colors.
NECN couldn't find many people buying the 5C in this line. Most of the people who are coming out on the first day are going for the top-of-the-line models. But the 5C is expected to do very well in China and that could help Apple sell over 7-million phones in their first weekend.