Consumer reporter: Black Friday 'not where you get the best deals'

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November 8, 2013, 7:21 am
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(NBC News: Chris Clackum) - One of the busiest and definitely most important shopping days of the year is coming up, but can you guess where savvy shoppers will be? Here's a hint: it won't be the shopping mall.

Three weeks from now is the much-heralded, or if you prefer, much-dreaded Black Friday shopping day. It’s the official start of the Christmas shopping season where everything will be touted as the deal of the year, but is that really the case?

"Black Friday is still an event and it probably always will be a holiday event,” Mark Huffman says. “But that's really not where you get the best deals"

Huffman at wrote recently that retailers are jumping the gun on Christmas sales this year especially because of the shortened shopping season.

"There's fewer shopping days between Black Friday and Christmas, they have to sell quickly and get consumers now."

So, retailers like Walmart are luring customers with deals they'd normally find only on the day after Thanksgiving.

He also says there's a sense of urgency among brick and mortar stores who look to lose even more market share this year to online shoppers, which could mean…

"The smart Black Friday shopper might want to sleep in on Black Friday."

Some stores are so nervous this year that they're starting Black Friday by opening on Thanksgiving Thursday.

Tags: business , Black Friday, Chris Clackum, mark huffman, consumer reporter, black friday myth
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