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(NECN) - Unfortunately, the holidays are a prime time for shoppers, and there's already a new scam being reported this holiday season.
Steve Weisman, Bentley professor and author of "50 Ways to Protect Your Identity in a Digital Age," says this one involves receiving a delivery as a gift, but asks for your credit card because the delivery does involve alcohol.
Weisman says the scammers then swipe your credit card information.
"So what happens is you get the wine and flowers and they get the rest of your credit card," he says.
Weisman's biggest advice for brick-and-mortar shoppers is to keep an eye on their cards.
"The biggest issue in theft at stores is skimmers and these are these small machines about the size of your palm, that they run the credit card through and get all the information, steal it, use it and so what clerks will do and clerks will sometimes be bought off, other times they do this on their own. When they take your card, they'll quickly run it through the skimmer and then process it. So you want to keep it in your sight the whole time," he says.