Survey: Fewer Americans plan to shop on Thanksgiving, Black Friday

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November 27, 2013, 12:09 pm
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(NBC News: Tracie Potts) - If you're looking for bargains, Thanksgiving may be the day if you're willing to drop the turkey or leave the game and fight for deals in a crowded store.

Retailers are opening their doors earlier than ever.

But some numbers show that show consumers, literally, aren't buying it.

Just over half of Americans, 53-percent, say they'll do some holiday shopping this weekend. But more people are staying home.

Despite the campers - and they started last week - fewer Americans plan to shop this weekend, compared to last year.

"I don't shop on Thanksgiving. I dedicate that to family."

Many large retailers plan to open Thanksgiving Day. Target, Walmart and Sears are opening at 8 p.m., trying to get a jump on this year's shopping season; it's one week short this year.

"You're not going to get the intensity that you've had in the past on black Friday, so they might actually be diluting themselves more by creating this confusion," said Miro Copic.

In a new Deloitte survey, half say they'll shop online this weekend.

Only one in eight plans to hit the stores on Thanksgiving Day; that's down 10-percnet from last year.

On Black Friday, six in ten say they'll avoid crowded stores; that's up from last year.

The lack of interest may be linked to consumer confidence, which just hit a seven-month low.

But retailers are counting on super-shoppers like Tracey Philips to boost their bottom line:

"I'll will be spending about $3,000 and saving about $2,500."

And like many consumers she's starting this weekend.

And that survey shows more consumers are doing their homework - researching online, and in the store, before they buy.

Are there any trends on who's shopping early?

The Deloitte survey found it's mostly younger shoppers; 70-percent of teens and 20-somethings plan to shop on Black Friday. And they're getting out earlier than older shoppers, too - before 5 a.m.!

Shopping is one thing - spending is another. Are this year's shoppers spending more?

The average for this weekend is $286. For the whole shopping season, the majority, almost 7 in 10, say they'll spend the same or more than they planned.

Tags: thanksgiving, holiday shopping, Black Friday, NBC News, Tracie Potts, miro copic, tracey phillips
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