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(NECN: Alison King) - Touring a health food store in Portsmouth, New Hampshire, presidential candidate Ron Paul is hoping to take the republican frontrunner down a few pegs by bashing him on his history of flip flops.
If you're thinking Ron Paul's target is Mitt Romney, you're wrong. Much like Michele Bachmann and Rick Perry, Ron Paul is going after Newt Gingrich these days.
He's even created a web ad called: "the video that Newt doesn't want you to see.”
“Newt Gingrich has been on both sides of a long list of issues.”
Gingrich has surged into first place in the polls, nationally and in key primary states like Iowa, South Carolina and Florida, making Mitt Romney look less than inevitable.
Romney has lost his lead just about everywhere except New Hampshire where Gingrich is polling within ten points.
He has been attacked by democrats for his flip flops, a deceptive tv ad and most recently for a tv interview where Romney looked irritated by almost every question.
“Your list is just not accurate. So one - we're going to have to be informed on my views on issues.”
It's clearly been a bad week for Romney.
“But I think the difference between Romney's candidacy and Gingrich's rise is that Romney can afford to have a bad week,” said Peter Ubertaccio of Stonehill College.
Stonehill College professor Peter Ubertaccio said Romney's money and organization should not be underestimated.
“And if there's anything we've learned about Newt Gingrich having watched his history over the years, he's incredibly undisciplined,” said Ubertaccio. “He doesn't have a strong staff. He doesn't have a strong organization.”
Still, the Romney campaign seems nervous enough that it’s tweaking its campaign strategy deciding to get more serious in Iowa where Romney's been only four times since becoming a candidate.
On Friday, he will release his first tv ad there.
“I've competed with companies around the world. I've learned something about how it is that economies grow.”
Perhaps more telling is that the Romney campaign is preparing to unleash a full scale attack on Gingrich, painting him as a Washington insider and serial flip flopper who can't be trusted.