Broadside: White Ribbon Day

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December 6, 2012, 7:42 pm
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(NECN) - Thursday marked the launch of the campaign for the 6th annual Massachusetts White Ribbon Day.

It's an effort by Jane Doe Inc. to engage men in the solution of ending violence against women.

Jarrett Barrios, CEO of the American Red Cross of Eastern Mass., is one of the co-chairs of the campaign, and says while the day is now recognized on March 7, the campaign to highlight the effort starts now.

"I have two sons, and this [violence against women] starts ... not when men are men, but when we're boys," Barrios said.

Watch the attached video for more.

Tags: Violence Against Women, Jarrett Barrios, White Ribbon Day, Massachusetts White Ribbon Day, Jane Doe Inc
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