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(NECN: Marnie MacLean) - Depending on what you are selling, this weekend's approaching storm is either a blessing or a curse for New England retailers.
At the Maine Mall in South, Portland Maine business owners are concerned they may lose out on hours of premium weekend holiday shopping
time if the storm keeps customers away.
They are hoping people will either shop before the snow hits or come out in full force when the storm clears.
At the Arlberg Ski and Surf shop in Scarborough, Maine the welcome snow sign is out and customers are coming in to gear up for ski season.
For retailers who specialize in winter sports, a big storm is the perfect form of free advertising. Having the first real storm of the season so close to Christmas will also help ensure bigger end of year profits.