The Projector: Rough Cruise Edition UPDATE

December 21, 2012, 7:23 am
Print Article

UPDATE: How 'bout some love for nailing Jack Reacher's number. Fine, I was $100K off but in the world of predicting box office figures, none too shabby. On the other hand, This Is 40 didn't go quite as I/Universal expected. Apparently audiences read reviews - like mine - which used words like: "long, unfunny, punishing", etc. And we musn't forget The Guilt Trip, Babs return to the big screen was met with more empty seats than a Roxette reunion tour.

1. The Hobbit: An Unexpected Journey $37M

2. Jack Reacher $15.6M

3. This Is 40 $12M

4. Rise of the Guardians $6M

5. Lincoln $5.6M

6. The Guilt Trip $5.2M

7. Monsters, Inc. 3D $5M


While Paramount would have you believe you "deserve" to see Jack Reacher, I'm betting there's not a lot of folks who want to see it. The marketplace has been saturated with gun-toting action flicks over the past several months (Taken 2, Skyfall, etc.) not to mention, the timing for a violence-loaded film is inopportune at best. This is looking like a one-and-done situation rather than the start of a franchise.

1. The Hobbit: An Unexpected Journey $41M - Opened on the low end of expectations (even with the December opening record) but with kids heading out on break, Peter Jackson's spectacle is set to score big cash on a daily basis – vacation days come close to hitting Saturday numbers.

2. This Is 40 $19M - The last comedy to win the weekend? Ted back in early July. And while Judd Apatow's latest crudefest is both unfunny and punishingly long, he's had a reasonably reliable track record at the box office and let's face it, folks could use some laughs right about now. Expect it to score nicely with the on-a-date crowd.

3. Jack Reacher $15.5M - One year ago, Tom Cruise was on top of the money pile with Mission: Impossible - Ghost Protocol. Cruise will be lucky to deposit a quarter of MI4's $209M domestic haul with the book-turned-attempted film franchise.

4. Monsters, Inc. 3D $13M - While Finding Nemo didn't have near the success The Lion King did in its conversion to 3D, Disney should do decent numbers with the re-release of the 2001 Pixar smash. Benefits from the lackluster response to Rise of the Guardians.

5. The Guilt Trip $6.5M - Tempted to put Babs even lower on the list. Looks wretched.

6. Rise of the Guardians $5.5M - DreamWorks Animation has been dealt a massive blow with this failure. Finally cracked the $70M mark in the states, roughly $50-75M less than the studio expected at this point.

Follow Erick on Twitter: @ErickWeber

It was many moons ago in a darkened theater that my love of cinema took root as I snuck in to see my first R-rated film, Blade Runner. The futuristic vision that Ridley Scott unleashed on the screen was simply soul-expanding — spiritual even. From that moment, my mission to have that kind of magic strike again began in earnest. My hope is to be able to shine a light on films that may just have that kind of effect on you — films that may be lesser known, but not lesser in impact. 
- Erick Weber

Final Cut Scoring System
99-95% Opening night
94-90% Opening weekend
89-86% In theaters
85-83% On Demand
82-80% Netflix/Redbox
79-75% If desperate
74-70% If dozing off
69-65% If intoxicated
64-60% If comatose
Below 60% If brain dead

Erick's reviews
 photo d9e8e0b9-b100-4b71-b92e-582eb96975e1_zpsb92eaab7.jpg

It was a busy day for the the hometown team
Tests performed earlier this week confirm positive mosquito pool in Roslindale
Police in Portsmouth, New Hampshire are seeking the public's help in identifying three suspects who burglarized a local surf shop earlier this month