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(NECN: Jennifer Eagan, Worcester, Mass.) - A new ad campaign on the airwaves in Massachusetts is generating controversy. The commercials promote a Web site that will help you cheat on your spouse. You may soon be seeing or hearing an ad for <a href="http://www.ashleymadison.com" target="_blank">www.ashleymadison.com</a>. It's an online dating service. The only thing is, the match making is for married people. The company is already running radio ads in Massachusetts and soon they will be showing a TV ad. The racy Web site promises anyone who joins an affair in 90 days or your money back. Company president Noel Biderman says he's targeting the Bay State because there has been a lot of traffic on the site from this area. You can view profiles for free, but once you want to contact another married member, there are fees. While the site claims to have almost three million views worldwide, not many people in Worcester are buying into the idea. Ray Delise of the Worcester Diocese says the site is helping people break their marital vows. The company claims they are just tapping into a market that's already out there.