July 1, 2009 Gifford's success rooted in small town values Play video

(NECN: Amy Sinclair, Skowhegan, Maine) - In this economy, any business that can keep its doors open is considered to be a success story. But a small ice cream manufacturer in Maine is actually expanding their family business. The Giffords say their growth is rooted in small town values.

When the Gifford family first opened this ice cream stand on Route 201 in Skowhegan, Maine almost 30 years ago, sweet success seemed as far away as New York City.

But look at Gifford’s now. The company sells 1.5 million gallons of ice cream a year across the northeast.

Customers include the United Nations building and Bloomingdales.

They say it helps that ice cream is somewhat recession proof. But the Gifford’s success is rooted in their small town values.

They come from a long line of dairy men who don't believe that newer and faster are always better when it comes to ice cream.

This winter the family made a decision that defines their business philosophy. They took a look at their 56oz container and could have done what competitors did...downsized to 48 oz hoping no one would notice. Instead they upsized to 64 oz and didn't increase the price.

The family gambled that customers would notice and reward them with loyalty.

Turns out customers do notice.

Giffords expect to grow another ten percent this year, because they make an ice cream that is so good, customers want to hold on to the moment forever.