July 2, 2009 BBJ: Mass. medical gift ban Play video

(NECN) - Massachusetts' gift ban went into effect yesterday. It prohibits pharmaceutical and medical device companies from giving perks to doctors.

Promotional items are included in this ban -- mugs, tote bags, etc. The new Massachusetts law is designed to eliminate conflicts of interests in the medical field.

Lisa van der Pool of the Boston Business Journal has the details in the video player above.