May 14, 2008 Big Apple (store) bites: Apple VP describes Boston behemoth Play video

(NECN: Boston, Mass.) - One thing is for certain. It's huge. Boston's new Apple store is massive. Gynormous. Gargantuan. Immense. It's also, in a lot of ways, just another Apple store.

NECN's Josh McElveen on new Apple Store

Ron Johnson, Apple's Senior Vice President for Retail, spent a few minutes talking about what Apple is doing with the massive space. First floor - all about the Mac and hands on. Second floor is everything else Apple: iPods, iPhones and third-party products.

But what Johnson says sets the store apart is the third floor, which is where Apple has set up a massive Genius Bar for face-to-face tech support for up to 1,000 people per day on an 8am-to-11pm schedule, plus other space for workshops with kids and schools, an all-new "Pro Labs" center for users to take month-long classes, and space for 1-on-1 personal training sessions.

It is one giant Apple.