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(NECN) - The hype will build as the playoffs draw near, but Boston Celtics forward Paul Pierce says he's not going to respond to any trash talk from the Atlanta Hawks or any other opponent. "We don't need to (respond to any trash talking)," Pierce told reporters at practice Thursday. "We're just going to focus on what we need to do to try to win a series." Pierce and other Celtics regulars are well-rested heading into their first round series against the Atlanta Hawks, which begins Sunday at TD Banknorth Garden. Even with Pierce, guard Ray Allen and center Kevin Garnett playing reduced minutes in the season's final weeks, Boston won 11 of its final 12 games.