New England Patriots tight end Rob Gronkowski went shirtless in a new billboard campaign to support One Mission's Buzz Off for Kids With Cancer.
The billboard, which can be seen throughout Dec. both online and along Interstate 93 north in Massachusetts, features a shirtless Gronkowski with the tagline #BuzzItOff to recruit participants for their annual Buzz Off for Kids With Cancer.
"When One Mission asked me to go shirtless in their campaign to get people to sign up for the Buzz Off for Kids with Cancer, I had my shirt off before they finished the question. I would do anything to help these kids," says Rob Gronkowski, a three-time Buzzee and official spokesperson for the One Mission Buzz Off for Kids with Cancer.
The organization's sixth annual event will be held at Gillette Stadium on June 7, 2015. Proceeds benefit One Mission's programs and services offered at Boston's Children's Hospital, The Jimmy Fund at Dana-Farber, Children's Health in Dallas, and The Family Reach Foundation.