Amazon is cutting the price of its $99 annual Prime membership program to $67 on Friday for new members to celebrate its original series "Transparent" winning 5 Emmys at the 67th Annual Primetime Emmy Awards.
The deal will start on Friday at 12:00 a.m. ET. and end at 11:59 p.m. PT., or 2:59 a.m. ET.
"Transparent" debuted in 2014 and stars Jeffrey Tambor as a transgender parent. It won five Emmys on Sunday including two for outstanding lead actor and outstanding director for a comedy series.