Apple Watches will come in a variety of styles and prices, and the company's retail division is reportedly being instructed on how to give fashion advice to customers.
9to5Mac published what appears to be a visual training guide for Apple retail employees to help them suggest the right Apple Watch to prospective customers based on fashion, lifestyle and job cues.
Among the tips: "Don't focus on price as a reason to recommend an option because many customers may be willing to spend more for a model that makes them feel good."
The tech media is already casting a side eye.
"The notion that a plainly dressed, modestly paid worker could become a fashion expert is a bit silly, and Apple's example customers don't always make sense," wrote Engadget. "What kind of waiter makes enough money to drop $1,000 on a steel smartwatch without flinching?"
Apple Watch goes on sale on April 24, with a suggested retail price range of $349 to $1,049. There is also an 18-karat gold "Apple Watch Edition" option that starts at $10,000.