Is it a phone, a watch, a wallet? All eyes will be on Cupertino Tuesday for Apple's next big announcement. Apple will also be live-streaming the "special event" on Apple.com starting 10 a.m. Sept. 9.
The Apple website already features a countdown clock counting down to the magic hour.
Reports from both Re/code and Bloomberg indicate that the debut of a wearable device is in the cards. There are also reports that the tech giant might unveil its own mobile-payment system -- possibly an iWallet? Apple is also reportedly working on a new, taller iPad.
Apple's invitation to media last week didn't say much, except for a one-line teaser: "Wish We Could Say More." The company stock reached a new all-time high following the announcement and sent social media abuzz.
Apple opted to switch venues for the event, opting for the Flint Center for the Performing Arts in Cupertino, instead of its usual Moscone West venue in San Francisco.
On Friday, Apple CEO Tim Cook announced plans to add extra security to iCloud, following a celebrity photo hacking incident last week.
According to Apple, live streaming Tuesday's video from its website will require Safari 5.1.10 or later on OS X v10.6.8 or later; Safari on iOS 6.0 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later.
Follow NBC Bay Area on Twitter @nbcbayarea for live coverage of the event.
— Craig Grannell (@CraigGrannell) September 5, 2014
— Re/code (@Recode) September 5, 2014
— CNBC (@CNBC) September 5, 2014