Facebook is now offering a rainbow filter that anyone can overlay on his or her profile picture, following Friday’s landmark ruling legalizing same-sex marriage nationwide.
The site’s founder and CEO Mark Zuckerberg applied the filter to his own picture and posted a graphic showing two maps, one from 2008 and one from 2015, that showed the huge increase in membership in LGBT Facebook groups.
“I’m so happy for all of my friends and everyone in our community who can finally celebrate their love and be recogized as equal couples under the law,” Zuckerberg said.
In addition, the Facebook Stories page posted a video profiling Justin Kamimoto, who “started a Facebook group to support LGBT+ youth in California’s Central Valley.”
Six million people in the United States identify as LGBTQ on the site, according to Facebook. The company was one of 379 corporations and employer organizations that urged the Supreme Court to rule in favor of same-sex marriage, in a friend-of-the-court brief.
In February 2014, Facebook expanded users’ ability to self-identify with the gender of their choice, adding 56 options to the original “male” and “female” categories.
But Facebook wasn’t the only social media site pumping up the pride on Friday. Twitter, which also supported the ruling, also got in on the celebration, offering two new emojis, #Pride, a rainbow flag, and #LoveWins, a rainbow-flag heart.
Many companies updated their social media to reflect support for the court’s decision, in addition to Facebook and Twitter. Even The Weather Channel got in on the act, tweeting, of course, a rainbow.