"Hey, Siri, give us a hint.”
That’s the cheeky opening Apple gave reporters this morning as part of an event invitation for the latest product update, scheduled for Sept. 9.
But as many reporters and analysts have already found, Siri isn't saying much. Apple tracker Carolina Milanesi of KWP Research, for example, got the response “I’d rather not say, Carolina" when she pressed the voice-activated feature for more clues about the event.
The tight-lipped approach hasn't stopped the speculation surrounding Apple's plans. An update to the iPhone is due. But given Apple’s habit of updating incrementally, observers don’t expect a full-blown iPhone 7, rather an “S” update to the current phones. Perhaps more storage, a better camera, and some "gee-whiz" features to keep pace with recent Android smartphone updates from the likes of Samsung and 1+.
There’s also talk of an iPad update – perhaps a bigger tablet with more business-type features to try and make inroads into the business market – along with the ever-present rumors of an Apple TV update that includes apps, and maybe even a subscription service to take on the cable companies.
If the invitation’s tease is indeed a hint itself, look for more Siri integration in the latest gadgets.
NBC Bay Area tech reporter Scott Budman will provide Apple updates on Twitter: @scottbudman