Google, Levi's to Collaborate on "Wearable Tech" | NECN

Google, Levi's to Collaborate on "Wearable Tech"



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    Your Levi's may one day control your smartphone, thanks to a new partnership with Google.

    Google announced at Friday's I/O developer conference that the two companies have plans to make affordable wearable tech, reported Business Insider.

    It's part of Google's "Project Jacquard," which the publication described as a "type of smart yarn that would allow textile manufacturers to create electronic clothing more easily."

    In the case of Levi's, that might mean controlling functions such as sending calls to voicemail or dialing up tunes by tapping or swiping jeans.

    There is no word yet on when the jeans might be available for sale or what the retail price might be.

    Now, all Google and Levi's need to do is partner with San Francisco's DrumPants and get a jeans band going.