Pay-Per-Article News App Tries for an American Readership | NECN

Pay-Per-Article News App Tries for an American Readership

Since its debut in 2014, Blendle has amassed 650,000 users



    This photo provided by Blendle shows newspapers and magazines with stories available for purchase through the Blendle app. A test version of the news app launches in the U.S. on Wednesday, March 23, 2016.

    A news app will launch on Wednesday in the U.S. with 20 of the country’s largest newspaper and magazine publishers jumping on as partners, according to NBC News.

    Blendle, created by journalist-turned-entrepreneur, Alexander Klöpping, is partnering with The New York Times, Wall Street Journal and Condé Nast and will be available to a select group of 10,000 users.

    The app runs ad-free, and is aimed at a younger audience that is used to paying for music and movies on Spotify and Netflix. Newspaper stories will average $0.19 to $0.39 per article and magazine stories will run between $0.09 and $0.49.

    "What Spotify became for music, what Netflix became for movies, we try to be for journalism," Klöpping told NBC News. "Our success in Holland and in Germany shows that people will pay for quality journalism if you take out the hassle and give them the best selection of articles in one place."

    Blendle debuted in April 2014 and has amassed 650,000 users.