Surge Is Back! Coca-Cola Revives Popular '90s Soft Drink After Fan Campaign | NECN

Surge Is Back! Coca-Cola Revives Popular '90s Soft Drink After Fan Campaign

Within a day of the announcement, 12-packs of the bright green drink sold out twice.

    processing...

    NEWSLETTERS

    Children of the '90s, rejoice!

    Surge, the popular citrus flavored soft drink, has returned, The Coca-Cola Company announced Monday.

    But anyone hoping to take an icy swig of nostalgia will have to wait. Within a day of the announcement, 12-packs of the bright green drink sold out -- twice -- on Amazon.com. The drink is being sold exclusively on the online retailer's site. 

    Surge made its original debut in 1996 before disappearing from store shelves in 2001. But a dedicated group of fans started an online campaign, asking the company to bring the drink back.

    "They’ve inspired us," said Racquel Mason, associate vice president of sparkling flavors, Coca-Cola North America, in a release. "More than 128,000 people a dozen years after a brand left the market saying, 'Please bring it back!' That’s the best compliment any brand could hope for."

    And while fans are thanking Coke, our teeth and waistlines may not be as enthused. According to Amazon.com, a 16-ounce can of Surge contains 230 calories and 56 grams of sugar, one gram more than Mountain Dew, its chief competitor in the '90s.

    Nevertheless, fans of the drink have been posting their delight online using the hashtag #SURGEisback.

    Coca-Cola says Surge is the first of its discontinued brands to return.