The Super Bowl isn't just about the game for many viewers.
Commercials have become a major aspect of the annual event, with 52 percent of U.S. adults saying they get very or somewhat excited by the Super Bowl ads, according to a YouGov poll. Viewers catch a glimpse of the latest products and upcoming movies.
And those Super Bowl spots, which cost a few million dollars, have seemed to pay off for movie studios, as some of the films have gone on to become huge successes at the box office, according to Box Office Mojo. Take a look at the top-grossing films that showed trailers at the last 10 Super Bowls.