CEO Corner: Location, Location, Location! - NECN
CEO Corner

CEO Corner

Talking With The Region's Top CEOs & Business Leaders

CEO Corner: Location, Location, Location!

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    CEO Corner: Location, Location, Location!

    Springboard Retail founder and CEO Gordon Russell joins Peter Howe on CEO Corner to explain how making clothes helped one him "springboard" into a whole new venture that's gaining attention nationwide.

    Russell couldn't find software that fit as well as the clothes he was selling, so now he is wearing two CEO hats - one in retail and one in technology. He launched Springboard Retail while trying to improve profits at In the Pink, the largest chain of Lilly Pulitzer signature stores in the country.

    In this segment, Russell talks about future plans for the company and why he believes in the mantra - location, location, location!

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