(NECN) - Imagine creating online customer communities all over the world to help companies get feedback, insight, connections and profits.

Diane Hessan, the CEO of Communispace talks about how her company has been doing just that.

Hessan says it’s amazing how hard people will work for you if they think you are really listening. She shares a great case study about a financial services company, trying to connect with 20-somethings who, as part of their mission, went on a jargon treasure hunt to eliminate the gobbledygook.