(NECN) - When it comes to growth and acquisitions, Constant Contact CEO Gail Goodman has had lots of experience in her 18 years with the company.

Constant Contact helps small to medium-sized businesses with social media and email marketing.

Goodman explains what she look for and shares some advice for businesses looking to grow and maintain customer bases.

"It's all about culture," said Goodman. "You need to make sure you're bringing on board a team that has a shared, common vision of what you're trying to do together."

Goodman explains how their employees sharing 10,000 one-to-one connections with customers each day helps retain those customers while making their businesses more successful.

See the attached video for the complete interview.