(NECN) - Boston is becoming a big hub of app action as more and more advertisers believe the money is in mobile.

Three creative minds at three different companies join Peter Howe on CEO Corner to discuss how advertisers and businesses are finding new ways, unimaginable just years ago, to enhance the shopping, buying and branding experiences by smartphone.

You may not have heard of Mobiquity, Nexage and Swirl yet, but those companies, as well as respective executives

Bill Seibel of Mobiquity, Victor Milligan of Nexage and Hilme Ozguc of Swirl join the show.

In this segment, the executives talk about about office culture in the mobile app world and what companies do to attract and retain creative workers.