If you're like the majority of people this January, then you've resolved to get in better shape in 2015.

An estimated 67% of people who purchase a gym membership never use it. So what does it take to get people started at the gym, and more importantly, keep them there?

Laury Hammel, president of the Longfellow Clubs, has made a career of doing just that. Hammel has dedicated his work to bettering the health of his club's members and the greater well being of the community.

Hammel joined NECN's Peter Howe to discuss the keys to keeping gym goers engaged, interested and healthy.