There's a corner of the market gaining traction among ETF investors, according to The ETF Store's Nate Geraci.
The firm's president finds international ETFs are experiencing stronger inflows.
"There is a little bit of performance chasing going on here, because broad international stocks have fairly significantly outperformed U.S. stocks since about the beginning of the fourth quarter of last year," he told CNBC's "ETF Edge" this week. "Investors are looking at that performance and perhaps reallocating there."
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BofA Global Research's latest market data out late this week appears to support Geraci's thesis. It shows emerging markets are seeing strong inflows so far this year.
According to the firm, inflows into emerging-market equities are clipping along at $152.3 billion on an annualized basis. This would mark the group's largest ever inflows if the pace continues.
Geraci believes a weakening U.S. dollar due to a potential pivot away from interest rate hikes by the Federal Reserve is partially responsible for the shift. The U.S. Dollar Currency Index is down almost 1% year to date.
Valuations of overseas companies may also be more attracting investors, he added.
And, there may be even more growth ahead.
D.J. Tierney of Schwab Asset Management contends retail investors don't own enough global stocks. He suggests the upside will continue into the second quarter, which starts Monday.
"Rebalancing [to international stocks] to get some more exposure could make sense for a lot of investors," said the senior investment portfolio strategist.
His firm's Schwab International Equity ETF, which tracks large- and mid-cap companies in over 20 developed global markets, is up 8.1% so far this year.