Big Soda Could Soon Be a Big No-no

(NECN: Jackie Bruno, Cambridge, Mass.) - First New York City, now Cambridge.... and if some get their way... soda could become a thing of the past.

"I think people should buy whatever they want to buy and enjoy what they buy," Bob Fitzpatrick of Brighton said.

But some in Cambridge say they don't think people should be able to buy oversized sodas at restaurants or convienence stores… and there's a movement to make that a real possibility.  

"I think they should ban it. Too much sugar," one passerby said.

Dr. Peter Schur of Harvard Medical and Brigham agrees…

"I think we have an obesity epidemic and anything we can do to reduce the temptation is a good idea," Dr. Schur said.

New York City has already approved a ban on sodas larger than 16 ounces… it goes into effect in March… And according to Dr. Schur, if they can do it, Cambridge certainly can.

Right now, the proposed plan for Cambridge doesn't specify a size cut off… but the fact that it's gaining attention could mean specifics aren't too far off.

The American Beverage Association has filed a lawsuit against the New York Supreme Court because of this ban… and they're voicing opposition to the proposed ban in Cambridge. No doubt this is going to cause controversy.

Statement from Denise Jillson, Executive Director, Harvard Square Business Association:

“People here in Cambridge feel strongly about choice, it’s what makes our community thrive,” said Denise Jillson, executive director of the Harvard Square Business Association.  “Customers should decide which products are best for them.  The proposed large soda ban limits consumer choice.  That’s not what Cambridge is about, and it’s the wrong direction for our community and our businesses.  Just in Harvard Square, we receive over 8 million visitors annually. Residents and visitors alike enjoy the diversity of our restaurants and eateries. They can decide for themselves which beverages and foods they wish to consume – the government shouldn’t be making those choices for them.”

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