(NECN) - An estimated 150 million people watch the super bowl each year.
And many claim it's just for the ads.
Well at a cost of nearly $ 3 million for 30 seconds, those ads have a lot on the line.
Local
So what are the winners and losers this year?
Joining NECN Morning for a little critique of the good, the bad and the ugly is Joe Grimaldi.
Joe is the President and CEO of Mullen Advertising in Boston.
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