Horizons for Homeless Children, a non-profit organization dedicated to improving the lives of young homeless children by ensuring they have access to early education and opportunities to play, announced details around the third annual “Horizons for Homeless Children Week.”
The organization is partnering with Comcast SportsNet, necn, 98.5 The Sports Hub and the Boston Celtics for a weeklong homelessness awareness campaign that began on Sunday, March 8, and continues through Saturday, March 14. The campaign includes several on and off-air elements implemented and supported by networks and associated sponsors in an effort to raise awareness and money to benefit the organization.
As part of the campaign, several Boston Celtics players, including Avery Bradley, Kelly Olynyk, Marcus Smart, Brandon Bass and Jared Sullinger, visited Horizons for Homeless Children locations to meet and play with the children. Multiple PSA’s will be in heavy rotation on the networks throughout the week, in addition to consistent on-air Horizons news stories, in-program integration and additional robust television coverage. Major corporations have also signed on as matching sponsors, including Walmart, the Boston Celtics Shamrock Foundation and Santander. Ahead of Horizons Week, Santander will also be sponsoring an assist program, donating $20 for each Celtics assist in select games.
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"Heading into the third year of this campaign, it’s fantastic to reflect on the partnership with Horizons for Homeless Children and the awareness we are able to generate with these collective efforts," said Bill Bridgen, President of Comcast SportsNet New England. "We’ll be using our network assets once again to help promote the message about the importance of play and early education for young, homeless children – a message that we think our viewers and fans take to heart."
"The reality is that one in every 30 children in the U.S. is homeless and lacks access to vital early education opportunities," said Dianne Luby, President and CEO of Horizons for Homeless Children. "By partnering with organizations like Comcast SportsNet, necn, 98.5 The Sports Hub and the Boston Celtics, we’re able to bring this issue to light and take actionable steps to reducing that number. We are thrilled to once again work with these partners to highlight the importance of a healthy and secure start in life."
“It is very important to me to shed light on the fact that child homelessness is in fact a growing issue in our country," said Celtics guard Avery Bradley. "Coming here is the least I can do to help these kids and being a dad makes me want to help even more."
Each week, Horizons for Homeless Children improves the lives of 2,000 young homeless children in Massachusetts while working with their families to increase their economic and social well-being.
Donations can be made by logging on to www.horizonschildren.org/donatetoday.