Revolution of Electronic Marketing - NECN

Revolution of Electronic Marketing



    (NECN) - The business of electronic marketing is in the process of a revolution. Customers are no longer exclusively tied to their TVs or computers, now they're on the go, and tied in via mobile phones.

    That's the focus of a new book, "The Third Screen: Marketing to your customers in a world gone mobile". Chuck Martin is the author of the book, and joins NECN Business to discuss electronic marketing.