Getting a tour inside Sira Naturals' 30,000 square foot facility in Milford is getting a rare look inside one of Massachusetts' largest producers of medical marijuana.
CEO Michael Dundas presented one of the facility's eight flower rooms to NBC10 Boston.
"What we're trying to do here is to simulate, mechanically, a beautiful northern California ... afternoon," said Dundas.
Then in the lab, he showed where they extract the oils from the plants to create a concentrate used for all of their infused products. Dundas then showed off the state-of-the-art kitchen, where they make their various edibles, such as lozenges and caramels.
All their products are packaged up then sold in one of the company's three dispensaries.
"Our vision here was to product a sort of pharmaceutical-esque-type production environment," Dundas said. "Very clean, very organized, very standardized."
The Newton native, an attorney by trade, started the company just a year after medical marijuana was legalized in Massachusetts. He hopes destigmatizing pot's criminal past will mean helping more people.
"If we had not had years of prohibition and stigma around this medicine — if someone went off, for example, into the Amazon, and just discovered cannabis for the very first time today, I truly believe it would be hailed as a miracle drug."
Wednesday, NBC10 Boston also showed how Dundas wants to help small businesses and entrepreneurs get into the recreational marijuana business through an accelerator program.