If you were at Hampton Beach in New Hampshire Sunday, you might have seen more skin than usual.
"I am sharing it," proclaimed Shawntay Grasso. "Free the nipple!"
Some women on the beach went topless as a part of "Free the Nipple," a nationwide campaign to bring equality for men and women.
"I think there's a lot of shame attached to the bare body, and I just want to bring awareness that it doesn't have to be sexualized," said Grasso.
The movement is working towards eliminating the double standard of women covering their breasts. Standing in solidarity was one guy who didn't mind wearing a bikini top.
"I think I look ridiculous, so I think we should have equal rights and a woman should be able to take their top off and feel comfortable," said Nathan Surles.
And even though the women were on public property, they weren't arrested because baring your breast is legal on this beach.
"My two children right now are staring at a set of boobs, which is very inappropriate," said Jaclyn Gardner.
Not everyone was OK with the idea of these ladies letting it all hang out. Gardner says the movement is fine - just not near her two young boys.
"That's just the way society is. Women are supposed to cover themselves. They're supposed to stay that way," she said. "My boys aren't supposed to see that before a certain age."
Her oldest son didn't think it was a bad idea - just not at Hampton Beach.
"If I was on, like, spring break, with my friends, I'm all for it, but like, right now, I'm not diggin' it," said Demetrius Leesole.
Also on Sunday, men and women went topless in New York's Times Square - a legal act, but one that has drawn criticism from public officials.