A lot of retailers started sales before Thanksgiving, but people are still out in full force on Black Friday. Shoppers were up early at the South Shore Plaza in Braintree, Massachusetts.
After a midnight rush, there was a steady stream of shoppers early Friday morning. Shoppers we spoke with called it "a sea of humanity."
South Shore Plaza General Manager Rick Tonzi said it was extremely busy when they opened the doors at 10:30 p.m. Thanksgiving night allowing people to line up in front of their favorite stores as opposed to waiting outside.
Tonzi said it seemed busier than last year, although it was a slightly slower start, which could possibly be attributed to Target opening up at 6 a.m. as opposed to midnight.
One of the longer lines was at the malls Dunkin' Donuts kiosks of shoppers looking for a pick-me-up after all of that shopping.
A young girl and her grandpa were among those out at the South Shore Plaza on Friday.
The young girl said it was hard waking up but she got up and did it anyway.
"She wanted to try it," her grandpa said. "It's her first time. Something she had to do, and she's enjoying herself."
Target at South Shore Plaza opened at 6 a.m. Friday, and there was a long line of people, who appeared to be all smiles as they waited to get their hands on some deals.