On the streets of Foxboro, Massachusetts, there are plenty of signs of Patriots pride, but there are certain signs in the center of town that plenty of fans have been looking forward to seeing all season.
Paul Farmer owns FarmerSign in Foxboro. Last year he started coming up with clever signs to line the town common. Now that the Patriots are Super Bowl-bound, Farmer is at it again. He says he did not even wait until the final play, to come up with his latest play on words.
"The 'Time to Cook Another Bird' banner might have come a little bit before the game was over, but it looked like it was imminent," Farmer said.
Since the latest AFC Championship, he has printed nearly a dozen signs. One pays tribute to the "Dilly Dilly" Bud Light commercial with a picture of Bill Belichick that says "Billy Billy." Another features Tom Brady wearing five rings with the words "Haters Gonna Hate."
The signs have become so popular, they are popping up in businesses all over town, including the Commons Neighborhood Eatery.
The employees inside Fab Finds Foxboro have a front row seat to the new signs and cannot get enough of them.
"I love the enthusiasm. I love the creativity. I just love what it brings to the center of town when you drive around," Tyeshia Williams said.
"The town is so supportive of the Patriots and it just kind of shows that we’re all part of it," Suzanne Peterson added.
With plenty of time left until the big game, Farmer says he is taking requests. He already has a few ideas to play off of Brady’s hand and hopes Super Bowl Champion sign ideas come next.
"I haven’t jinxed that yet, but now I’ll be thinking about that all night," Farmer said.
Some of the signs were stolen last year right after the Super Bowl so Farmer said there will not be quite as many this year. The town of Foxboro said a plan is in the works to have the public help decorate before a pep rally on the common the Saturday before the Super Bowl.