Wayfair Follows Amazon With Its Own Made-Up Holiday: Way Day - NECN
Massachusetts

Massachusetts

The latest news from around the state

Wayfair Follows Amazon With Its Own Made-Up Holiday: Way Day

It's being held in the spring when people tend to move or clean out their houses and may be looking to buy new home goods

    processing...

    NEWSLETTERS

    Wayfair Follows Amazon With Its Own Made-Up Holiday: Way Day
    Jenny Kane/AP
    This Tuesday, April 17, 2018, photo shows the Wayfair website on a computer in New York. Wayfair, an online furniture seller, is calling April 25 Way Day, and will offer discounts that it says are comparable to its Black Friday deals.

    Amazon started Prime Day. Alibaba capitalized on Singles Day. Now another e-commerce company is hoping for success with an invented shopping holiday.

    Online furniture seller Wayfair is calling April 25 Way Day and will offer discounts that it says are comparable to its Black Friday deals.

    Those kinds of days are tactics online retailers use to try to increase customer excitement and boost sales. Amazon launched Prime Day in 2015 to mark its 20th anniversary and has brought it back every July since. Singles Day was started in the 1990s by Chinese college students as a version of Valentine's Day for people without dates, but it has since been closely linked with Alibaba, which adopted it as a shopping event about a decade ago. Both have become windfalls for the companies.

    Wayfair, which is much smaller than Amazon and Alibaba, says it's holding Way Day in the spring when people tend to move or clean out their houses and may be looking to buy new home goods. It has also seen more competition from Amazon, Target and Walmart, which are selling more furniture online than in the past.

    Walmart and Amazon Announce Competing Online Sales

    [NATL] Walmart and Amazon Announce Competing Online Sales
    Amazon is celebrating its 20th anniversary today with "Prime Day", sales Amazon says are better than Black Friday and only available to members of its "Prime" service. Meanwhile, Walmart is rolling back prices online for more than 2,000 items and are offering more free shipping sales to compete with Amazon.
    (Published Wednesday, July 15, 2015)

    The Boston-based company says Way Day may return next year if it performs well.

    Get the latest from necn anywhere, anytime

    • Download the App

      Available for IOS and Android