(NECN: Jackie Bruno, Foxboro, Mass.) - Patriots fans seem very optimistic about Sunday's game.
And, of course, all the hype is turning into big business when it comes to merchandise.
"People can go a little crazy, especially around the playoffs. You definitely see that spike up. A lot of people come in to do homegating. So, they have parties at home which drives up sales this time of year," says Pro Shop Manager Mike Perreillo.
New England faces the Baltimore Ravens in the AFC Championship game for the second straight year on Sunday night.