What began as a burger chain's April Fools Day trick might soon be a mainstay on the menu. Cricket milkshake, anyone?
Beginning July 1, Wayback Burgers will unveil an Oreo Mud Pie milkshake with Peruvian chocolate-flavored cricket powder.
Oddly enough, the bug-flavored shake had some customers chirping when Wayback Burgers tested it out at a Long Island, New York, chain for a limited time in April.
"We had it for two hours. There were people lined up to try it," Wayback Burgers President John Eucalitto told CNBC News about the shake's test run.
Insect consumption, or entomophagy, is know to be a high-protein and highly sustainable alternative to traditional animal protein sources. A 2013 report by the UN noted that 2 billion humans worldwide consume insects. Still, bugs on the menu might be a tough sell to consumers.
"People think maybe we're grinding up crickets in the back room," said Eucalitto. In fact, he said, the insects are farm raised domestically.
Along with the cricket shake, the fast casual chain is also unveiling a jerky-flavored milkshake complete with Slim Jim garnish. The Cheshire, Connecticut-based company has over 95 Wayback Burger locations worldwide.
The Oreo Mud Pie Cricket Protein Milkshake will be available until to the end of September, but could become a permanent menu item, the company said.