Uniquely Boston: Christmas Trees Delivered by Santa on a Bike

Jimmy Rider is the owner of Evergreen Delivery, a company delivering Christmas trees by bike – and for an added fee, in a Santa suit. He says he’s like a glorified reindeer, basically pulling a sleigh loaded with trees. Rider says it’s pretty obvious he’s not the real Santa (no beard and no belly), but he does really enjoy milk and cookies that some customers give him. And he even finds himself some elves. “I love engaging with the kids,” he says. “I get them to help me and I make them my little elves.”